The Development and Experience Learning of Inception 2013, A Business Model Based Decision Simulation System - A Case Study

• Main Authors: Cheng-hua Chung, 鍾政樺
• Other Authors: Hann-tarn Jeng
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/y5sc77

碩士 === 國立中央大學 === 會計研究所 === 102 === One of the challenges that corporate faces today is effective and efficiently making adjustments to the changes of the environment whilst maintaining investor interest and sustainable development of the organization. Due to the advancement of modern technology, computerized simulation modules have become the most useful tools for the management to take on these challenges. Simulation tools have become an integral part of management decision analysis, new simulation systems come into the market every day. A key characteristic of the new simulation systems is the user-interactive features and making it fun for the user to learn and use this system. A simulation system is required to simulation an organization’s full operation and its reaction to external changes to be able to give a realistic result, “Inception” is built on the basis of an active business model framework, allowing it to have a more realistic representation of the real organization, and allow the theories to be applied to the real situation. The “Inception Business Model and Decision simulation System” is an internet based management education system, it is designed on the basis of the “8 + Business Model” to give learners a learning platform that represents the rapidly changing real world environment. ”Inception” is also a fun education tool, it is able to host multiple groups in the same environment, and allow the groups to experience the changes in the environment, react to those changes, as well as reacting to other groups reactions. The main features of “Inception“ is that learners can experience systematic thinking process, learn the concept of business modeling, all though the process of competition in the system with other groups, and learn to achieve the corporate vision of their group through strategic planning and execution based on their business models. This Inception 2013 research is a continuation of the Inception 2010、2011、and 2012 simulation system. It has increased functionalities in all areas and has specifically added full financial decision making functions to the module, to realistically reflect the financial cycle of an organization. The “Inception” is a continuous development project, and all improvements and advancements to the project are made as an upgrade to previous versions. It is therefore imperative to have a detailed and systematic hand-over process from one project team to the next. The current project team had difficulties in the initial project hand over as the previous hand over process does not include a trouble-shooting manual and debugging log. The research team has concluded that small scale projects that have the limitations of insufficient monetary and human resources, as well as having limited experience and short time frames, the key to the project success is the members’ motivation and team work.