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碩士 === 國立中央大學 === 財務金融學系在職專班 === 102 === Abstract Facing the high competition in banking industry, commercial banks in Taiwan have realized that an efficient marketing strategy is far more useful than a price war. To implement a customer-oriented marketing strategy, banks need to attract new cust...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69841112113272334023 |