A Study on Business Competitive Advantages From Resource-Based Theory - Case Study of Chih Shang Rice Co., Ltd.

• Main Authors: Liang, Zheng-Huo, 梁正和
• Other Authors: Yang, Chyan
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/fzzetq

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 102 === Rice has long been the most primary food source to the Chinese people. It is the most important agricultural product that commands the most farmers and shares the most massive growing areas. In addition to providing a steady guaranteed food supply, rice has played an important role in eco environment protection, countryside economic development, and the continuation of the Chinese culture in establishing the nation by farming. This study-case company, Chih Shang Rice Co., Ltd. (the“Case Company”), being the longest existing and credentialed rice manufacturer in Chihshang Township, is not only the successful icon in the industry, but also the driving force to the accomplishment of the trademarked certification of Chihshang Rice. Having faced market changes from the agricultural era to the industrial / commercial eras, the Case Company certainly has strengthened its shares of extraordinary background as well as gained invaluable expertise throughout its various development stages. In order to understand the reasoning behind its competitive advantages, it's necessary to examine its background and development stages before proceeding to a more detailed and thorough analysis and study along with in-depth interviews, and thereupon discovering the elements to the Case Company's long rising existence. This study concludes five key elements to the Case Company’s success: 1. Establishing and advocating t the first rice certificate of original in Taiwan that also meets the spirits of“Geographic Identification”in WTO-TRIPS. 2. Enabling farmers extra learning about the key factors to control rice quality at their own expenses, sharing the growing experiences of their award-winning rice. 3. Establishing the rice purchasing systems based on quality instead of quantity through rice-quality competition with higher competition awards so as to encourage the farmers. 4. Implementing rice growing record-keeping and transcripts, providing guidance of the growing techniques to farmers while conducting fast and efficient pesticidal inspections to ensure safety and to further increase rice quality. 5. Having a 3rd -party independent organization, Chitan Organization, provide training to farmers and evaluate rice quality which, with their expertise, has proven to come with great effects.