| Summary: | 碩士 === 國立交通大學 === 管理學院經營管理學程 === 102 === Along with the rise of environmental awareness and green technology, one after another countries propose the related provisions to prohibit the use of incandescent bulb. How could LED lighting to replace traditional lighting is a popular issue. Government also provide some subsidy to LED lighting industry.
LED lighting product are seen as a next star of market penetration. Therefore, in real market feedback, LED product replace traditional lighting product not so smooth as expectation, not being accepted widely by customers. Facing uncertain market demand, how supplier to determine market trend correctly become a important topic.
This thesis focuses on analyzing the market characteristics of lighting industry, by observing the sales volume for last 20 years, to analysis the performance by product life cycle. Through product alternation trend of generations, supplier could clearly understand product position for developing and choosing new product, to avoid same product flooded, to skip the embarrassing goods inventory.
In conclusion from this thesis, incandescent will out of market progressively, because of prohibition policy. Commonly known as energy-saving light bulbs, is facing the beginning of product decline, sales volume goes down, past prosper will not again. There is new lighting product in market, LED lighting, which is on market development stage, should be focused on market visibility and extend sales channel, but not over develop new products. It will be the time of LED lighting completely penetration when LED lighting in pricing and performance could be compared with traditional lighting.
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