Web Video Users’ Attitude toward Web Advertising in General and Willingness to Pay

Web Video Users’ Attitude toward Web Advertising in General and Willingness to Pay

碩士 === 國立交通大學 === 管理學院經營管理學程 === 102 === While YouTube announced the release of charging channels on May 9th, 2013, which allow web users to watch online or downloaded videos through PCs, cell phones, tablets, or TVs, the Digital Content industry was totally shocked. Since 2005, the arising of Web 2...

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Bibliographic Details
Main Authors:	Shen, Ting-Chen, 沈庭禎
Other Authors:	Ding, Cherng
Format:	Others
Language:	zh-TW
Published:	2014
Online Access:	http://ndltd.ncl.edu.tw/handle/05034427858674814823

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