An Innovation Model of Shoe Chain Store –A Company As a Case

• Main Authors: LUO, Li-Ling, 羅麗玲
• Other Authors: Jen, William
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/27jjbf

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 102 === Abstract Taiwan has been the greatest exporting country of shoemaking industry around the world before. However, shoemaking is generally becoming the declining industry in this generation since the offshoring of factories to China and Vietnam based on the high labor cost in Taiwan. As so far the scale of shoe market in Taiwan is around 60 billion NTD per year. The distribution of the purchasing way according to customers’ habits is 3% for virtual platform of online-buying, 7% for mass merchant, 8% for clothes shops and stands, 16% for department store, and 66% for exclusive shop. Based on this result we can figure out that the exclusive shop is the first choice for most Taiwanese if they would like to do shoe buying. There are several famous shoes brands with chain scale in Taiwan but the market share of local brand is more than foreign brand. Since the labor of shoe industry has been aged and the new generation has no willing to inheritance, there is a gap of technique of shoemaking nowadays. Moreover, since the small scale and high cost of Taiwan’s shoe factories, the limited daily production cannot meet the demand. Most brands have to depend on importing. It illustrates the value of shoe industry in Taiwan has to rise if they want to improve their competitive strength. This research is the case study of the biggest local brand of shoe in Taiwan which has 280 branches with 60-year history. The company of the case study commissions other shoes factory to produce their products based on their own design which followed the trend of the market in Taiwan and sell these products in their chain-stores. This research particularly makes analysis of its creative model of supply chain and discovers if upstream suppliers can use the new SPS model of supply chain to instead the traditional process of production, it is not only can rise improve the efficiency of shoe factory in Taiwan and reform the original process of design and production but also help to get commercial opportunity for company in advance, raise the superiority of their goods and improve the competitive strength of distribution.