| Summary: | 碩士 === 國立交通大學 === 管理學院經營管理學程 === 102 === With the development of information technology, business activities are not limited to distance or nationality, which means the globalization is already formed, but how do companies increase their competitive advantage and how to respond to competitive market more quickly have become the key success factor in the global business environment.
This thesis refers to globalization literature and business transformation strategy, using knowledge-based and work specialization theory to analyze company’s competitive advantage, and using IBM as a case study. To study how IBM transformed from Multinational Corporation to Globally Integrated Enterprise successfully. IBM proposed Globally Integrated Enterprise in 2006 formally, it focused on integrating all kind of resources of the company, the mission is to optimize key operations in the right places in the world, and each process should be performed in the most suitable location with specialized manner to eliminate redundancies. Therefore, the management structure and operation procedures are redesigned. In order to create higher value, companies do not just pursue the lowest cost, but commit to optimizing process, enhancing operational efficiency and flexibility to respond to the global market quickly.
This thesis does not only analyze IBM’s practice and the benefits from Globally Integrated Enterprise, but also explores the problems and challenges appeared in IBM’s transformation course. Hope this study can provide reference to company who intends to integrate its resources and become more competitive in the era of globalization.
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