A Study of Consumer Behavior in Relation to Brand Image of Disposable Contact Lenses

碩士 === 國立交通大學 === 經營管理研究所 === 102 === In recent years, a continuous increase of myopia and diversification of vision aids, whether for cosmetic or sureness eyewear purposes, have been the key drivers of achieving great demand for contact lenses in the eyewear industry in Taiwan. Although disposable...

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Bibliographic Details
Main Authors: Inoue, Seiyu, 井上政佑
Other Authors: Yang, Chyan
Format: Others
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/3yje9q