| Summary: | 碩士 === 國立交通大學 === 經營管理研究所 === 102 === The concept of Innovation recently has been considered important in competition no matter in the sides of marketing, customer service or business management. In order to investigate the factors affect employee innovativeness, we delivered research questionnaires to employees of banks and insurance companies. Totally, 318 effective samples have been collected and run for statistical evaluation. The results of research prove that both supervisor’s trust in subordinate and optimism have influence on innovativeness through the increase of self-efficacy. Moreover, supervisor’s trust in subordinate also influences innovativeness directly. However, although self-efficacy positively related to innovativeness, the effects of knowledge sharing and development competition toward self-efficacy are not significant. Therefore, they cannot influence innovativeness through self-efficacy. In the aspect of moderating effects, we found that both knowledge sharing and optimism can strengthen the positive effect of self-efficacy on hypercompetition, though the moderating effects are not significant on the supervisor’s trust in subordinate and development competition toward self-efficacy. Finally, based on our empirical findings, we expect to offer some
practical and theoretical contributions.
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