The Effects of Personality on Impulse Buying Behavior and Post-purchase Emotions
碩士 === 國立交通大學 === 管理科學系所 === 102 === When consumers purchase some items, it might induce impulse buying behavior. For consumers, different impulsive buying behavior afterwards to bring their feeling may be different. With literature review to understand the analysis in these variables of personalit...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43825652596371535376 |