The effect of the truth of a brand story, product characters, and product prices on brand image
碩士 === 國立交通大學 === 管理科學系所 === 102 === Storytelling has been used widely for marketing. Companies make an effort to make their brand and product deeply rooted in consumer’s brain through writing a good brand story. According to the literature, there are many elements that make up a story. Sinc...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/57229098674552015856 |