Can company increase profit through higher customer satisfaction?

碩士 === 國立交通大學 === 管理學院管理科學學程 === 102 === Companies conducted customer satisfaction surveys every year. Based on recent survey results, customers did not satisfy with product price, quality and delivery. In order to drive down cost, enhance product quality and shorten lead time, companies need to mak...

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Bibliographic Details
Main Authors: Nien, Hui-Chen, 粘惠珍
Other Authors: Huang,Jen-Hung
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/08862244223649998404