How Choice More or Less and Persuasion Effect Aviation Industries to Execute Cause-Related Marketing
碩士 === 國立交通大學 === 運輸與物流管理學系 === 102 === Recently, The concept of Sustainable Development has been a trend for all of the corporate. Hence, lots of corporate started to focus on corporate social responsibility, and the most discussed part is called Cause-related marketing. As we can see, some of the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13532457322771837833 |