Diffusion Process of Multinational Retailing Delivery System

• Main Authors: Hsu,Wen-Chi, 許紋綺
• Other Authors: Feng,Cheng-Min
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/02733225445807207427

碩士 === 國立交通大學 === 運輸與物流管理學系 === 102 === In the logistics system of electronic commerce, the major difference between Taiwan and other countries is the retailing delivery (RD) system. Up to date, the convenience stores in Taiwan have integrated the delivery service combine with the online store in China to develop a new retailing delivery model: “Multinational Retailing Delivery System”. On the other hand, the e-commerce between Taiwan and China will more closer and inseparable. Due to the advantage of the retailing delivery, the delivery mechanism will play an important role in the delivery system between Taiwan and China. To better understand the crucial factors of behavior intention in use of multinational retailing delivery service, this study explore what kind of factors can influence multinational retailing delivery service choice behavior intention via discrete choice model.