| Summary: | 碩士 === 國立交通大學 === 運輸與物流管理學系 === 102 === In a global supply chain era, the port supply chain integration has become an important strategy in the port operation and development. The port supply chain integration therefore has a great effect on the port supply chain stakeholders in the customer satisfaction and the customer loyalty. Conception of Guanxi and Xinyong was originated and rooted in Chinese culture and society deeply. In addition, this conception was as an essential factor for the interaction among the port supply members. Based on the port supply, this study further explores the supply member relationship among the following factors, such as Guanxi, the port supply chain integration, Xiyong, the customer satisfaction and the customer loyalty. This study collected the information through the online-based and paper-based questionnaire. It collected 161 valid questionnaires and adopted Structural Equation Modeling to analyze the empirical data. The result showed that the Guanxi for ports supply chain integration, the port supply chain integration for customer satisfaction, the customer for the customer loyalty and the Guanxi for the Xinyong, all the factors’ influential relationship above were positive and significant. The Guanxi is helpful to the software and the hardware integration in the port supply chain. Moreover, the good interaction about Guanxi in the port supply chain is also good for building the Xinyong. The port supply chain integration had an effect on the customer satisfaction and the customer loyalty. Finally, it suggests that Guanxi will need to be strengthened to enhance the integration of the port supply chain, the customer satisfaction, and the customer loyalty. In addition, it is helpful to build Xinyong strongly.
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