The homepage battle between Yahoo! and Google: Which one is stronger in terms of brand equity?

碩士 === 國立交通大學 === 傳播研究所 === 102 === The Internet has occupied people’s life nowadays. With the prolifertion of various websites, people changed the Internet use behavior rapidly. The Internet users sometimes set different websites as their homepage in browser. The most common start pages are portal...

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Bibliographic Details
Main Authors: Huang, Yi-Chieh, 黃怡潔
Other Authors: J. Sonia Huang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/53377251575591637552