The Rational Analysis of the IPO for the Taiwan Digital Game Software Industry

• Main Author: 李玉如
• Other Authors: Wang,Sue-Fung
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/81412211011691704022

碩士 === 國立交通大學 === 管理學院財務金融學程 === 102 === Taiwan's digital game is one of digital content industry. In May 2002, the gov-ernment approved "The Plan to Strengthen the Development of the Digital Content Industry Promotion". The Ministry of Economic Affairs established "Digital Content Industry Promo-tion Office" to be the signal window for promotes and services the industry. In the same year, the government also approved "challenge 2008 - National Primary Devel-opment Plan." Then the Ministry of Economic Affairs put digital content industry into one of "two Trillion industry Development plan". As the generation and business type changes, digital games industry ramp up rapidly. But the international competitive situation makes Taiwan's digital game com-panies need improve themselves to catch up the market developments. And the important tasks are training R &; D talents, making products more crea-tivity, finding advantage sales channels, improving the customer service team, enhance the anti-theft feature, reaction for the Uncertainly change of market and build good corporate identity. To complete these tasks, it needs a lot of money and IPO is a faster way to get a lot of money. However, the digital game industry is a service type industry; the major service is to develop technology and innovation. The business growth entirely depends on con-sumer’s acceptance. It’s can’t be totally controlled through the enterprise operation. So the operation risk will be higher than general manufacturing industry. And after the IPO application, whether the future will become a landmine stock, while increasing the risk of loss to investors. For the competent authority, not only to audit more strictly, but also needs provide more adequate information to the investors, in order to avoid information asymmetry. The spirit of Basel is the competent authority shall have the responsibility to provide more information for investors. This research analysis Taiwan's digital game through literature review, case studies, financial characteristics introduce, historical growth rate, operational ties ,variability of stock price .