A Strategic Analysis of the Dental Diagnostic Services

• Main Authors: Wang, Hung-Chang, 王宏璋
• Other Authors: 徐作聖
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/07807778361358045445

碩士 === 國立交通大學 === 管理學院科技管理學程 === 102 === By applying an integrated model of Innovation Intensive Service ( IIS ), this thesis analyzes the current and future strategic positioning of Dental Diagnostic Services from the aspect of internal value activities and externalities. The internal value activities comprise of 6 key factors, including Service Design, Validation of Testing, Marketing, Delivery, After Service and Supporting Activities, while the Externalities consist of 7 key factors, including Complementary Assets Supplier, R&;D / Science, Technology, Production, Servicing, Market and Other Users. Through a 4x5 matrix, which encompasses four service approaches and five innovation modes, we elucidated the development trend of future ( 5-10 years ) strategic positioning in this industry. The IIS statistics ( assessment data ) is derived from the data collected through interview with industry experts and questionnaires. The results showed that the PRESENT strategic positioning is focusing at “Product Innovation ( P1 )/Selective Service ( S )”; FUTURE at “Market Innovation ( M )/Generic Service ( G )”. The IIS analysis revealed that the strategic positioning as mentioned above is not feasible. The study suggested Medical Device Suppliers invest more resources either to strengthen internal value activities and externalities, or reposition at “Process Innovation ( P2 )/Restricted Service ( R )” and “Process Innovation ( P2 )/Generic Service ( G )”as strategies. To achieve these new strategic positionings, the service provider is recommended to strengthen 5 factors ( Validation of Testing, Marketing, Delivery, After Service and Supporting Activities ) of Internal value activities and 3 factors ( Complementary Assets Supplier, Technology, Production ) of Externalities.