Internationalization Strategy of Smartphone Vendors- A Case Study of Huawei Technologies Ltd.
碩士 === 國立交通大學 === 企業管理碩士學程 === 102 === This research aims to analyze how Huawei’s internationalization strategies enable it to be a global player in the smartphone market. Perceived as a ‘white brand’ before, it is difficult for a Chinese smartphone vendor to build its brand equity, but Huawei has s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fr8jz8 |