Exchange Outcome Satisfaction and Customer Loyalty in Podcasting
碩士 === 國立交通大學 === 企業管理碩士學程 === 102 === The present study seeks to test the relationship between customer satisfaction and customer loyalty in the podcasting industry. Among customer satisfaction models, the exchange outcome satisfaction model (information satisfaction, social exchange satisfaction a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40173984573019561811 |