IBM Peru Agent Banking Solution for Retailers Case study

• Main Authors: ANTEZANA HUARCAYA JOSE LUIS, 何西
• Other Authors: KEVIN HUANG
• Format: Others
• Language: en_US
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/76304905043714486213

碩士 === 國立交通大學 === 企業管理碩士學程 === 102 === The following thesis will be based in the case study based in a real IBM project performed in Peru, which focus on the Agent Banking solution for retailers, which was implemented in Peru but also in the South America Region in a Multi-country level, gaining a great acceptance over the traditional banking solutions in the market exploring at the same time a new segment which make retailers can work as a Banking branch in benefit for the society. The project's objective of IBM Peru was to demonstrate the benefits and reasons to use software and hardware for Banking for retailers as an improvement of not only to be a traditional payment device in the local market instead of using a traditional ATM (Automatic Teller Machines). By which banks can reduce their costs in terms of market expansion and maintenance over the competitors This project currently is already implemented in Peru and put into production in the local Peruvian Bank called Interbank, creating at the same time a new market segment for them called Interbank Banking retailers.