How a Traditional Hardware Store Survives in Today's Environment – A Case Study of S Company

• Main Authors: Teng, Chieh-Chung, 鄧傑中
• Other Authors: Li, Ring-Kwei
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/ax5k4r

碩士 === 國立交通大學 === 管理學院工業工程與管理學程 === 102 === There were many traditional stores in early Taiwan stage. Currently many kinds of hypermarkets emerged as the economic development of Taiwan. A new type business model, E-Commerce , popularized with the growth of Internet. Many traditional shops cannot help fade out of the market because of these two business types threats. However, there are still several traditional stores existing and growing continuously. We are interested in these differences which worthwhile for us to explore are. I discussed with the manager of the S Company and has been working in the store more than one year. I observed and visited these other hardware company nearby and then and made a conclusion. Compared with other competitors, S hardware store concentrated on “Operation Management” and “Marketing Strategy” and seek for the Sustainable Development.