The Evolution of the Flag in Tou-Cheng Qianggu Festival

• Main Authors: Tzu-Chuan Chou, 周慈娟
• Other Authors: Lung-Hung Chen
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/30121471904579515803

碩士 === 國立體育大學 === 休閒產業經營學系 === 102 === This study aimed to investigate the flag evolution in Tou-Cheng Qianggu Festival. People deeply focus this activity and legends before. Best of luck, pilot with safety and fully catch yield. In order to understand whether the flag have really luck, market value and quantity they used. This study used qualitative research methods and interview six relative people. After literature analysis and data collection, this study found the player pay more attention to this culture and flag itself. There is no special thinking for this rumor now. They say: God helps those who help themselves. The good equipment leads to good catch twenty years after. This flag is not necessary and fewer people want to buy it now. Flag value did not reflect to price in the market. Because of the winner has no motivation to sale it, the symbolic meaning is more than martet value.