The Endowment Effect of Elmentary School Children

• Main Authors: Yu-Min Kuan, 關裕民
• Other Authors: Hsin-Mei Lin
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/36823295727714938674

碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 102 === Endowment Effect indicates individual’s identified value or price of his own is always higher than the value or price of others or market .The kind of view has a certern role in the economic develop,emt oh the twentieth centary .Because the kind of view is based on human paychology to infer economics,it explain appropriately some ecomic phenomenons,which can’t be explained by traditional economics .It also has created Behavior Economics .Due to his new thinking nas researchs by economists Endoment Effect has been approved by Economist Richard Thaler through his experiments .This thesis is going to explore if school age kids have emotion attachment and loss aversion toward their possessions ,which is the same as the Endowment Effect . This research is going to design questionare and interviews assisted by classroom teachers to ask school age kids to set WTA and WTP .Then using the figure of WTA/WTP to check if school age kids have the Endoment Effect .Then we will use the same procedure to check the University school student’s figure of WTA/WTP . Comparing the two figure then we can see the Endoment Effect of school age kids is stronger than University school student or not . In this process,this research is usingTaichung City elementary students as experient group and University students as comparitve group to explore the Endoment Effect of school age kids . The results reveals that the the Endoment Effect of school age kids is as same as the University students.that means that the emotion attachnebt and loss aversion of human is a human nature and will not change as they learn and age .