The Influence of Cause-Related Marketing on Brand Association and Consumers’ Well-being: Evidence from Residents of A Taiwanese Construction Company
碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 102 === According to highly competitive business environment, how to create added-value for consumers becomes the most imperative issue for fimrs. In doing so, “Cause- Related Marketing” (CRM) which combines business interests and social responsibilities...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nqet47 |