Impact of Multicultural Experience on Attitude toward the Conflict between Western and Russian Media among Russian Students

• Main Authors: ElizavetaShalagina, 莎敏娜
• Other Authors: Shyh-Nan Liou
• Format: Others
• Language: en_US
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/46016202929576893010

碩士 === 國立成功大學 === 創意產業設計研究所 === 102 === Russian ruling elite throughout the history has great impact on the media which affects minds of all social spheres. Although due to globalization and accessible media, young adults raised in the Internet Era in Russia have a chance to experience all possible source of information, most of them follow politics that prescribed by the government. In this study, we identify the critical role of multicultural experience in shaping attitude toward paradoxical news, in particular, the present study examines how young adults from Russia respond to Western media, and the moderating role of their cultural experience is more open towards Western media. Our main finding indicates that young adults from Russia with multicultural experience, polyculturalism and high integrative complexity have a positive effect of favorable attitude toward conflict between Western and Russian media.