| Summary: | 碩士 === 國立成功大學 === 經營管理碩士學位學程(AMBA) === 102 === The purpose of this research is to investigate the relationship of personality and creativity generation, and how the social boldness and transactional leadership moderate the relationship of creativity generation and implementation.
In this study, we investigate the work team with three or more persons in Taiwanese enterprises, using data from 477 samples. We designed two different questionnaire A and B, delivered by post, email and personal, and verified all hypothesis by hierarchical regression analysis. The results are as follow:
1. Openness experience is positive related to creativity generation.
2. Self-efficacy is positive related to creativity generation.
3. Growth need strength is positive related to creativity generation.
4. Creativity generation is positive related to creativity implementation.
First, this study proved the three personality trait: openness to experience, self-efficacy, and growth need strength have significant positive relationship with creativity. In addition, we proved the positive relationship of creativity generation and creativity implementation is very significant, the performance of creativity implementation will be influenced by creativity generation.
Key words: openness to experience, self-efficacy, growth need strength, creativity generation, creativity implementation.
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