An Exploratory Research on Selecting Internet Seed Startup by Business Webs Model

• Main Authors: Ching-NungChang, 張京農
• Other Authors: Ming-Long Wang
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/43497527664914682044

碩士 === 國立成功大學 === 經營管理碩士學位學程(AMBA) === 102 === The conventional financial analysis model of startup valuation does not allow for seed stage application that includes unstable profit and uncertain market condition. This article is to explore an initial research framework of selecting seed Internet startup based on the business-webs model, attributes of digital economy, net generation and resources-based theory. In this study, startup selection is divided into two parts, including market acceptance and competitive advantage. This study collects the data from AppWorks Ventures Demo show during 2010-2014. Through systematic analysis, this study proposed the initial startup selection principles. When seed startup have the market track record and social complexity between suppliers and buyers, they are more likely to build competitive advantage and grow fast. When startup not yet to have the track record but have the technical capabilities and successful history, they can efficiently reduce management and business risk and worth further observation.