Research of A Chinese EWOM-based Method for Products Benchmarking

碩士 === 國立成功大學 === 製造資訊與系統研究所 === 102 === This study focuses on the development of a Products benchmarking method based Chinese electronic Word-of-mouth (EWOM), With this method, enterprises are able to obtain closer consumer opinions and thus capable of supplying more customer-desired products, and...

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Main Authors: Yen-ChungChen, 陳彥璋
Other Authors: Yuh-Min Chen
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/34728135957699092741
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spelling ndltd-TW-102NCKU56210262015-10-14T00:12:48Z http://ndltd.ncl.edu.tw/handle/34728135957699092741 Research of A Chinese EWOM-based Method for Products Benchmarking 中文網路口碑為基之產品標竿分析方法研究 Yen-ChungChen 陳彥璋 碩士 國立成功大學 製造資訊與系統研究所 102 This study focuses on the development of a Products benchmarking method based Chinese electronic Word-of-mouth (EWOM), With this method, enterprises are able to obtain closer consumer opinions and thus capable of supplying more customer-desired products, and standing on an advantageous, competitive position in advance. Yuh-Min Chen 陳裕民 2014 學位論文 ; thesis 58 zh-TW
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language zh-TW
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description 碩士 === 國立成功大學 === 製造資訊與系統研究所 === 102 === This study focuses on the development of a Products benchmarking method based Chinese electronic Word-of-mouth (EWOM), With this method, enterprises are able to obtain closer consumer opinions and thus capable of supplying more customer-desired products, and standing on an advantageous, competitive position in advance.
author2 Yuh-Min Chen
author_facet Yuh-Min Chen
Yen-ChungChen
陳彥璋
author Yen-ChungChen
陳彥璋
spellingShingle Yen-ChungChen
陳彥璋
Research of A Chinese EWOM-based Method for Products Benchmarking
author_sort Yen-ChungChen
title Research of A Chinese EWOM-based Method for Products Benchmarking
title_short Research of A Chinese EWOM-based Method for Products Benchmarking
title_full Research of A Chinese EWOM-based Method for Products Benchmarking
title_fullStr Research of A Chinese EWOM-based Method for Products Benchmarking
title_full_unstemmed Research of A Chinese EWOM-based Method for Products Benchmarking
title_sort research of a chinese ewom-based method for products benchmarking
publishDate 2014
url http://ndltd.ncl.edu.tw/handle/34728135957699092741
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