Research of A Chinese EWOM-based Method for Products Benchmarking

碩士 === 國立成功大學 === 製造資訊與系統研究所 === 102 === This study focuses on the development of a Products benchmarking method based Chinese electronic Word-of-mouth (EWOM), With this method, enterprises are able to obtain closer consumer opinions and thus capable of supplying more customer-desired products, and...

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Bibliographic Details
Main Authors: Yen-ChungChen, 陳彥璋
Other Authors: Yuh-Min Chen
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/34728135957699092741