A Study of Consumers Purchase Intention about Targeted Drugs for Cancer Treatment

A Study of Consumers Purchase Intention about Targeted Drugs for Cancer Treatment

碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 102 === This study framework was based on the Theory of Planned Behavior (TPB) developed by Icek Ajzen (1985, 1991), Behavior analysis was carried out to investigate attitude towards behavior, subjective norm, perceived behavioral control and behavior intention...

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Bibliographic Details
Main Authors:	Yang-ChengLee, 李楊成
Other Authors:	Hsin-Hong Kang
Format:	Others
Language:	zh-TW
Published:	2014
Online Access:	http://ndltd.ncl.edu.tw/handle/72166905099107779820

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