| Summary: | 碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 102 === Due to the development of economy and maturity of dental implant, edentulous patients gradually give up traditional bridges and dentures. They tend to choose implant restore, edentulous area and occlusal function. This way, revenue of implant has become the main source of self-pay in dental clinic. Therefore, this study tried to investigate and analyze whether patients choose implant or not. Based on the basic principle of econometrics, we conduct investigation by Eviews and statistical analysis. Most recipients said that they will undertake dental implant（80.0%） under edentulous. In addition, under hardware and precision equipment, items of operating scale; under word of mouth marketing, items of mass media, great reputation on Internet, introduction by relatives and experience; under dental implant quality, items of service morality, improve function and way to keep healthy all positively correlated to patients’ willingness.
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