Feasibility Analysis of Terminating Digital Terrestrial Television Service

• Main Authors: Chia-YiWu, 吳家誼
• Other Authors: Kuang-Chiu Huang
• Format: Others
• Language: en_US
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/94266942619415465361

碩士 === 國立成功大學 === 電信管理研究所 === 102 === Digital terrestrial television (DTT) takes the free-to-air service and delivering emergent message. However, according to National Communications Commission (NCC)’s TV behavior and satisfaction report that the DTT’s penetration is decreasing to 14% due to competition from the other multimedia content platforms and technologies. Cable television (CATV)’s penetration has reached about 83%. The penetration of mainstream internet protocol TV (IPTV) service provided by Chung-Hua telecom (CHT) has reached 12%. There are many kinds of new over the top (OTT) service in the couple years. And NCC has not planned the DTT’s upgrade plan after they held some public hearings. There are still many uncertainties for Taiwan’s DTT development. On May, 2014, in America, Federal Communications Commission (FCC) planned to hold a 600MHz broadcasting spectrum license into auction for mobile use in mid-2015. This recalled us whether we should to allocate as much spectrum resource on DTT as before or not. This research adopted analytic network process (ANP) to find out what are the dimensions and factors that policy makers should care when terminating DTT service. The results indicate that viewers and industrials care the viewers’ dimension the most when DTT service is terminated, and “ways to watch TV after terminating DTT” is the most important factor for both experts. Besides, the officials care the government’s dimension and the “spectrum efficiency” is the most important factor. As for overall experts’ opinion, the viewers’ dimension should be care the most, and the “ways to watch TV after terminating DTT” is the most important factor.