| Summary: | 碩士 === 國立成功大學 === 企業管理學系碩士在職專班 === 102 === The smoke detector has been promoted by developed country like England, U.S. and Japan for couple of years. However, it is a novel and inexperienced fire safety equipment for our national. Relative fire authorities should raise people’s willingness installing smoke detectors by standard marketing methods, so that the penetration of smoke detectors could be elevated. Meanwhile, we can promote other safety policy at the same time to make people’s daily life more secure.
This research is established based on innovation diffusion theory, public policy promotion, and technology acceptance model. For innovation diffusion theory, this research considers comparative advantage and compatibility as the main perceived factors of people with regard to novel things. For public policy promotion, we take policy promotion as products and services selling to complement the general knowledge of fire secure. The policy promotion factors we used are service, imforming/educating and personnal. We further import both innovation diffusion theory and public policy promotion into technology acceptance model in order to discuss the perceived usefulness and behavior intention of people using smoke detector.
According to our research results, first of all, the comparative advantages and compatibility of user’s cognitive are with significant impact to perceived usefulness. Second, the profession and beneficial service, and the extent of mass communication are with significant impact to perceived usefulness. Third, the personnel’s effort of user’s cognitive are not with significant impact to perceived usefulness. Forth, perceived usefulness play a intervening variable during the effective process of relative advantage, compatibility, profession and beneficial service, and the extent of mass communication to behavior intention.
In summary, this research has proved relative advantage, compatibility, profession and beneficial service, and the extent of mass communication are benefit to raise the percentage of people installing smoke detector. And personnel’s effort such like helping or teaching people to install smoke detector are not useful.
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