An Integration of Antecedents, Mediators, Moderators and Outcomes of Brand Equity and Behavior Intention
博士 === 國立成功大學 === 企業管理學系 === 102 === One of the most critical marketing topics which has been discussed extensively by both academicians and practitioners over the past decades is brand equity. A lot of previous studies have focused on this research issue, particularly on the determinants of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a3v79d |