The Effects of General Country Image, Country Product Image and Affective Country Image on Brand Image, Perceived Quality and Purchase Intention－The Case of Apparel Brands
碩士 === 國立成功大學 === 企業管理學系 === 102 === There is much research suggesting that the country of origin has an effect on product evaluation and brand equity, but most of them focus on the cognitive components of country image. Little empirical study has focus on the effecst of both cognitive and affective...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/kes64z |