Exploring the mediation of consumer trust on the relationship between transaction cost and online buying intention
碩士 === 國立成功大學 === 企業管理學系 === 102 === This thesis aims to investigate the effect of product information and after-sale service on consumers’ online buying intention by design of different information and service attributes between auction websites and official purchasing websites. The analysis focuse...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12749165256057701875 |