The Moderation of Firm Reputation and Product Backing on Relationship between Price Increment and Perceived Price Fairness
碩士 === 國立成功大學 === 企業管理學系 === 102 === This thesis aims at investigating the effect of overall firm image and product information on the relationship between price increment and perceived price fairness. Eight scenarios were created in the experimental designs, which includes different criteria of fir...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kevjmk |