Applying Kano model into tablet design function

• Main Authors: Chih-ChiehWen, 溫志傑
• Other Authors: Yao-Chuan Tsai
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/82931090655806749793

碩士 === 國立成功大學 === 企業管理學系 === 102 === Global tablet PC output quantities have already exceeded Notebook PC in 2013, the year growth rate is very amazing as 36.7%! It will exceed the total of the other PCs market after 2015. It illustrates that PC demand of consumers changed, the tablet PC plus the ecosystem of Application will become the trend. Every player in the market wants to expand and occupied bigger market share of tablet PC, that’s reason why gain the strength of their own tablet PC product become an important issue. Kano model can dig out the thoughts of customers to the product, my research will design the tablet from customers’ point of view; The tablet PCs in the market have big difference of spec, it tells companies have different opinions to design tablets, but the users are customers not people from the company, we hope to design a tablet which fit their expectations to raise their satisfaction. The research is based on the integration of literature review, industrial data, and consumer interviews to induce the design and function of tablet PC, then, formulated Kano model questionnaire and spread it on the internet and Tainan area, totally get 222 effective sample. Enterprises need to follow the suggestion of scholar, to improve the quality of product requirements in sequence, it will help them to improve customer satisfaction and dissatisfaction.