Investigating Relationship between Authenticity, Visit Experience, Brand Attitude, Word of Mouth and Purchase Intention－Evidence from Factory Tours
碩士 === 國立成功大學 === 交通管理科學系 === 102 === Taiwan government has actively promoted the amalgamation of local industry culture and tourism since 2003, in order to bring the benefit of tourism to the manufacturing industry. The purpose of this paper is to explore the antecedences of visit experience and th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jfbe2c |