| Summary: | 博士 === 國立成功大學 === 工業設計學系 === 102 === Sports shoes are a classic example of the mass customization of popular products. They are also commercial products developed by combining sports technology and marketing stagy. Early shoe industry manufacturing in Taiwan primarily focused on OEM production. The introduction of rubber raw materials in the 1960s, cheap labor, and reliable production technology levels made Taiwan the research and development design center of major shoe manufacturers and the powerhouse of sports shoes production for a time. Today, however, consumers no longer simply use products, and sports shoes are not necessarily worn just for sports. Consumers require more than just the sports shoe product itself. Rather, consumers attempt to project individual personality and taste distinction by purchasing sports shoes with a unique aesthetic or external appearance.
In this study Sports shoes form and color are the two main issue to be discussed, Kansei Engineering, Experiment Design, Partial least squares (PLS), ANN Network and some statistical tool were used to investigate to determine the correlation between the form and color schemes of the running shoes and consumer emotional responses. The result show that form of the sole is the most significant design factor affecting the emotional response of the consumer regarding the overall outer appearance of the running shoe, for the screening ability aspect because the PLS also considers the Y information variable and PLS-NN performance in training and validation is superior to PCA-NN. For color aspect of the sports shoes the study result show that Black would the most popular color for sports shoes for Taiwan University students and white as the secondary color was most preferred by the participants the secondary color area increased. The shoe with modern color scheme is also preferred by all. The participants clearly preferred 3-colors designs over 2-colors and 1 -color designs. The participants first categorized and identified with the overall shoe styles based on shoe shapes, and subsequently determined their preference for the selected shoes according to their color preference.
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