The Innovative Thought of Cause-Related Marketing

碩士 === 國立成功大學 === 工程管理碩士在職專班 === 102 === Since the level of consciousness related to humanitarianism and ecological sustainability has been gradually increasing, corporations and organizations advancing with the times are thinking about business models that earn profit while making positive contribu...

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Bibliographic Details
Main Authors: Hsin-YiChen, 陳心怡
Other Authors: Heiu-Jou Shaw
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/11487826647607005778