Innovative Service Model of Retailer of Organic Product

• Main Authors: Tse-ChienWang, 王策建
• Other Authors: Heiu-Jou Shaw
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/74385415961406667322

碩士 === 國立成功大學 === 工程管理碩士在職專班 === 102 === The organic industry in Taiwan has been on its way to reach stability. With increasing number of consumers and the awareness of preferring organic products, organic products chain stores are now seem to be the best place to do grocery shopping. However, problems arise like brand, business model, high pricing, organic certification, supplies and demands etc. are far from being fixed. By interviewing experts and studying related papers, among numerous subjects with regard to chain store organic product retailers, this research utilized two techniques in TRIZ theory to solve two key issues,“supplies and demands”, and “high pricing” respectively : Substance-Field Analysis for “supplies and demands”, and Physical Contradiction for “high pricing” to find affiliated solutions. This research at the same time adopted on-going cases to testify the feasibility of service pattern in the project. Exploring the two issues mentioned above in organic product chain retailers business in TRIZ theory, 4 of the 6 service patterns of the said retailers were put into practice in reality, which are: 1.Implement multiple factors of product development and design team. 2.Build up an information platform to collect, analyze tendency of customers. 3.Diversify consumption factors. 4.Reality experience for consumers. The rest 2 service patterns: 1. Retailers to establish farmer information platform, producers direct services to consumers, retailers act as supervision and inspection work, enhance consumer participation in the production of sense, closer to the needs of consumers., and 2.Information exchange platform between supplies and demands, which were yet to be introduced for now but will be the guidance for the company in the future development. In a word, we conclude that our study on the basis of TRIZ theory will definitely produce output with referential value.