Exploring Factors of Intention of Positive Word-of-Mouth for Smart Phone Users: the Moderating Effects of Perceived Value
碩士 === 國立勤益科技大學 === 資訊管理系 === 102 === Smart phone popularity growing year by year, it becomes indispensable to life for many people. This study is aimed at smartphone users to explore the relevant factors of positive word of mouth intention to smartphones. This study is based on technology readiness...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hgqh4n |