| Summary: | 碩士 === 國立勤益科技大學 === 流通管理系 === 102 === Early in consumer behavior are discussed in the store environment to stimulate and store atmosphere, mostly physical channel as discussed, due to the virtual network technology upgrade path has gradually developed molding, and how to join the excitement and atmosphere of the environment in the virtual stores in the network thereby increasing consumer interest and desire to buy browse compared with paper mainly discusses the purpose of this study laboratory experiment, research independent variable was the music into the way (0-2 minutes to fade, the whole no music), web vision rendering (high emotion perception, low emotional perception), buying decisions difficulty (easy purchase decision, difficult purchasing decisions), integrated over the factors, design experiments, and then explore the subject in the process of decision browse shopping sites to buy goods, the changes in the brain of the band.
The results showed that the influence of the music placed in a subject browse stage, not much, but the visual presentation of pages have a significant effect in the Theta band T3, TP7, T5, O1 and other electrode position in Alpha band FP2 and Beta band F7, FC3, C3, P3. found in the electrode positions of the low power value of the emotional perception of emotion perception are greater than the height, the page table showing different ways the subject has a significant impact, the possible causes for rendering web pages for the complexity of the subject, it will cause a decline in its web browsing power values.
Music into the way there in the decision-making stage in the Beta wave power value of music, no music power significantly greater than the value, in addition to the two electrodes CP3 and TP8 up a significant position in the decision-making stage, the other most of the electrode position Music has the power values Jietai with no power value of music, it can be concluded that if in the case of music, the power value if the subjects significantly increased Beta waves, may represent has entered the stage of decision-making in the decision-making stage.
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