The Effect of Green Perceived Value, Environmental Attitude, Brand Image and Subsidy Measures On Consumer Purchase Intent for Environmental Appliances.
碩士 === 國立勤益科技大學 === 企業管理系 === 102 === Environmental protection is no longer just a slogan.With the rise of global warming, and it’s derived climate anomalies,earth has issued a counterattack. The following study explores the consumer’sgreen perceived value of product, environmental attitudes, brand...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16519320615621912897 |