| Summary: | 碩士 === 國立勤益科技大學 === 企業管理系 === 102 === The economical growth and social prosperity day by day, after the rising incomes of people, also pay more attached to the residential quality of life, in order to can be have the good quality living conditions, chooses a good property management company is important, for the needs of society, property management industry has begun to rise.
By the year 2004“The National Service Industry Management Development Conference” based on the principles of the development of service industy, property management set as "big output,employment effect will be big" of service industries, Future potential of the market development will be unlimited, numerous industry players bullish on the markets invest, also lots of competitors, in order to get the sources and expansion, because of cuts prices policy, the result which will lead to reduce profit, brain drain and short of service quality...etc. in addition, face of large property management firms, its financial, the manpower, the material resource will all have certain size, how to find achievements in a competitive market and advantages, is worth to discussing and research.
The purpose of this study is to understand H company its business strategy and the competitive advantage, and to make recommendations in accordance with its findings, looking forward as business strategy to offer all of related industry as reference.This research as a case study, through data collection and semi-structured interviews, carries on the reorganization,study and analysis.
The results showed the H company its business strategy success in: “clear mission statement and vision ”, “creates the customer benefits”, “the backup service team”, “Financial Auditing for Internal Auditors”, “execution”, “raining Education”, when enterprises face to strong competition, the enterprises must find their own core ability, And use their expertise to gain the customers' trust and recognition, in order to find own new market opportunities in the Red Ocean.
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