| Summary: | 碩士 === 國立勤益科技大學 === 工業工程與管理系 === 102 === With the Internet and the rapid development of Internet marketing, online shopping has become an important choice for consumers.Internet shopping is a new choice for home economy,the Internet market of Taiwan has been more than three hundred billion scale, not only there are more and more shops into this super competitive market ,but also for them to create a new business model, it became a sustainable society sharps for country.
In this study, questionnaire through the network of the auction site to buy home appliances to consumers to collect data by AHP (analytic hierarchy process, AHP), to analyze the four levels of the importance of the evaluation criteria and priorities .To draw consumers' online shopping supplier selection and evaluation criteria priorities. Reuse QFD (Quality Function Deployment, QFD), the customer needs into marketing strategies, and then by screening and appraisal. Proposed based on the basic elements of online shopping marketing strategy combinations, and choose the most suitable solution. Finally, in order to provide home appliances shopping on the Internet sales industry reference
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