An Analysis of Japanese Anime Industry:A Perspective of Soft Power

• Main Authors: Tang-Jiun Liu, 劉瑭君
• Other Authors: Shun-Yo Liao
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/04021818603041238067

碩士 === 國立中興大學 === 國際政治研究所 === 102 === Globalization makes the interaction between countries more closely and frequently. The role of soft power in international politics has also increased significantly. Japan is not a military superpower, but it can influence the world. Through the dissemination of culture, it expands the international politics, enhances the national status, and improves the international image. Japan becomes the more successful deputy in the interpretation of the use of soft power in Asia. In 2000, the Japanese Ministry of Education called the Japanese anime culture as Japanese culture in the "Education White Paper" for the first time. The purpose of this article was to attempt to study the influence of Japanese anime industry and to analyze the subtle forms of development and achievements of Japanese soft power in the international community. In this article, we also to identify the domestic factors for leading Japanese anime industry, to study the policy objectives and content of Japanese development of anime culture, and to study the culture attractive resulting from Japanese anime, which has significant influence in the Japanese goods marketing, tourism industry, and ethnic subcultures.