The Development Strategies of Contractor Companies: A Case Study of Company A

• Main Authors: Ming-Che Lee, 李明哲
• Other Authors: 徐俊明
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/c425c2

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 102 === The construction industry has always been regarded as the “engine” of the development of all domestic industries. However, this industry is typically categorized as for domestic needs only, which can be influenced by economic fluctuation largely . When the domestic economy depression occurs, the needs of public constructions and industrial buildings would decline as well. Therefore, it has been drawn a lot of attention by both the scholars and the operators on how construction firms survive and develop through economic downturn. This study employed a case study to examine the strategies for the transformation of the construction industry, especially for small and medium sized firms. The study began with a series of secondary data gathering and industrial environment analysis, followed by case study and analysis. The study shows that a company can strengthen its competitive advantages, expand its business lines and develop new market by its related diversification strategy to sustain its survival and continuing growth.